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This is Christiann MacAuley’s web portfolio. homepage | resumé

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Projects

Co-op America Homepage (2006)

My role: Strategy, Web Design, Production.

Co-op America’s homepage didn’t offer enough real estate to feature all of our news and campaigns, plus it had a higher bounce rate than desired. We decided to infuse it with more content, provide easier access to the website for the National Green Pages, Co-op America’s flagship publication, and add more links where visitors could donate to the organization. After a series of strategic meetings and a collaborative design process, we launched a new homepage in April of 2006.