Co-op America Homepage (2006)
My role: Strategy, Web Design, Production.
Co-op America’s homepage didn’t offer enough real estate to feature all of our news and campaigns, plus it had a higher bounce rate than desired. We decided to infuse it with more content, provide easier access to the website for the National Green Pages, Co-op America’s flagship publication, and add more links where visitors could donate to the organization. After a series of strategic meetings and a collaborative design process, we launched a new homepage in April of 2006.